---
title: "AdWords"
date: 2023-05-18
author: "patrik"
---

# AdWords

Google’s advertising system works on the [PPC](https://www.bartvisions.cz/en/slovnikovy-pojem/ppc/) principle, i.e. pay-per-click – the advertiser does not pay for displaying the ad but for the actual [click](https://www.bartvisions.cz/en/slovnikovy-pojem/click-through/).