---
title: "Bounce rate"
date: 2023-05-18
author: "patrik"
---

# Bounce rate

The immediate exit rate is a statistic in [Google Analytics](https://www.bartvisions.cz/en/slovnikovy-pojem/google-analytics-ga-2/) that indicates the number of visitors to a website who leave our site directly from the landing page. It can either indicate a serious site error (and Google often penalizes sites with high bounce rates), or it can simply indicate that the visitor was looking for the answer they got on the landing page.