---
title: "ClickThrough Popularity (CTP)"
date: 2023-05-18
author: "patrik"
---

# ClickThrough Popularity (CTP)

These statistics on link clicks and page abandonment rate measure the popularity of the site. Some search engines use it to increase the relevance of searches. It is the ratio of the number of times a user clicks on a given link in the search results, and the length of time users stay on that page.