---
title: "CPC"
date: 2023-05-20
author: "patrik"
---

# CPC

ZA term from the field of PPC Internet advertising, expressing the maximum [price per user click](https://www.bartvisions.cz/en/slovnikovy-pojem/ppc/), which can never be exceeded. It is also an important indicator in evaluating the overall success of a PPC advertising campaign.