---
title: "CTA – Call To Action"
date: 2023-05-20
author: "patrik"
---

# CTA – Call To Action

We translate it literally from English as a call to action. It is a marketing approach in which you induce a site visitor to take action. Typically, for example, the phrases: buy, come to our tasting, subscribe, etc. Today, however, the prompts are much more sophisticated and often not only text plays a role, but also, for example, the colour or placement of buttons or the right timing, creating trust between the seller and the customer.