---
title: "Persona"
date: 2023-05-20
author: "patrik"
---

# Persona

A model representative of your target group, for whom you are doing “it”. It is essential to get to know your customers and then create personas based on demographic, economic, etc. criteria.  
Always ask questions: Is this content really going to interest Emma (the persona)? Who am I actually doing this for?

An example of what a persona might look like:

![persona_protopersona5](https://www.bartvisions.cz/wp-content/uploads/2016/11/persona_protopersona5.png)