---
title: "RTB"
date: 2023-05-20
author: "patrik"
---

# RTB

RTB stands for Real Time Bidding. It is a tool for buying and selling online advertising. Compared to traditional [PPC](https://www.bartvisions.cz/en/slovnikovy-pojem/ppc/) advertising, RTB allows you to target your target audience more precisely, which can help you achieve higher click-through rates and [conversion](https://www.bartvisions.cz/en/slovnikovy-pojem/conversion/) rates.