---
title: "USP – Unique Selling Proposition"
date: 2023-05-20
author: "patrik"
---

# USP – Unique Selling Proposition

It expresses what a given company or entrepreneur can bring to its customers, how its service or product stands out from the competition, what can be a reason for customers to buy from it or use its services. Typically, this can be a tailor-made solution in cases where the service is not offered by competitors.