Search engine algorithm
A system for ranking the popularity of indexed websites for a given keyword. Search engines often change their algorithms because their main priority is to always display the most accurate search results.
Snapchat is a mobile app that allows you to send and share pictures and messages instantly. Its main characteristic is that the photos sent are only temporary, limiting the possibility of their further dissemination and misuse.
SEO stands for Search Engine Optimization. This term encompasses a larger number of operations aimed at optimizing a site for search engine needs.
From the English Secure Sockets Layer, it is a protocol, or layer, between HTTP and the TCP/IP family of protocols that provides encryption and authentication of transmitted data.
A server is a special computer that serves as a data repository. There are several dozen types of servers, and they differ according to what they are dedicated to. For example, a web server is used to provide WWW pages, a print server provides access to printers, and application servers are used for e-mail or online computer games.
Abbreviation of Sender Policy Framework. Like DKIM, it is a validation system that protects e-mail recipients from spam. Unlike DKIM, SPF only validates the sender's address. Server administrators can use SPF to tell which computers in a given domain can send e-mail. The SPF implementation consists of three parts: publishing policy, control and use of SPF records, review of forwarded mail. Compared to DKIM, this is a more outdated and more demanding method of spam protection, but it still has its place.
SERP stands for Search Engine Result Page. It is used in connection with search engines like Google and Seznam (Bing, Duck Duck Go...). As the English name suggests, SERP is what you see after you type the search term you are looking for into the search engine bar. SERP results are influenced by paid advertising as well as SEO and linkbuilding. Getting to the top of the SERPs is very beneficial for every e-commerce store and business, but it is a long run. SERP results change regularly based on changes to the site and other factors. It is also important for users to know that the first position in the SERP does not always equate to the best quality results, especially if it is a paid advertisement. However, Google, Seznam and other search engines try to place the most relevant results in the first positions of natural (organic) search.