Další pojmy
Advergaming
Creation of internet games as part of marketing campaigns and advertising strategies of certain manufacturers, developers and brands. It is a means of introducing the company's product to a wide audience, through the insertion of a logo or similar advertising link directly into the game environment.
AdSense
A Google service that serves advertising. It allows website owners and operators to display relevant ads on their sites, from which they receive commissions per click.
AdWords
Google's advertising system works on the PPC principle, i.e. pay-per-click - the advertiser does not pay for displaying the ad but for the actual click.
Affiliate marketing
I'm sure you've met them. Often these are links with a specific label. After you click through to buy a product or service, the person whose link you used to make the purchase gets a commission from it. In more technical terms, it is a method of marketing that works on the principle of linking the person who offers their services or products and the sites that promote that product.
Anchor text
The text over which the hyperlink is routed.
Apache
Internet software server of http type, supporting codes for Linux, BSD, Microsoft Windows and other operating systems or platforms.