RTB je zkratka slov Real Time Bidding neboli nabídka v „reálném čase“. Jedná se o nástroj pro nákup a prodej online reklamy. Oproti klasické PPC reklamě je u RTB možné přesnější zaměření cílové skupiny, čímž můžete dosáhnout vyšší míry prokliku i konverzního poměru.
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